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About Us

Welcome to Souped

Souped has been around since 2018 providing the best designed, quality and value repair and aftermarket parts for your car, heavy machinery, trucks and motorcycle. We provide our products to the Australian market. At Souped, we're driven by a passion for mobility and innovation. We specialize in providing high-quality parts and accessories for a wide range of vehicles. Our commitment is to ensure that every enthusiast, professional, and DIYer in Australia has access to the best products to maintain, upgrade, or personalize their ride.

Our Story

Souped is an expansion of Digisect Investments Pty Ltd, an Australian-based holding company with a rich history in e-commerce. Since our inception, we have successfully operated multiple websites, selling automotive and cycling products to customers worldwide, including in the USA, UK, and Australia. Some of the well-regarded e-commerce sites we manage include:

  • Cycling Kinetics - A go-to source for bicycle parts and accessories.
  • RepairManuals.co - Offering comprehensive digital manuals for vehicle repairs.
  • ATV & Bike Co - Specializing in parts and accessories for ATVs and dirt bikes.

You can learn more about our parent company and its diverse portfolio at www.digisect.com. Our experience spans over many years, making us a seasoned player in the global market for transportation parts and accessories.

Our journey into the Australian market, marks a strategic expansion aimed at bringing our expertise and product range to consumers in the country. Here’s why we're confident in our venture:

  • Quality Assurance: We source products from reputable manufacturers to ensure durability and performance. Our selection process is rigorous to meet the diverse needs of the Australian market.
  • Local Market Understanding: We've conducted extensive market research to tailor our offerings to the specific demands of the Australian environment. Whether it's the climates affecting material choices or the unique vehicle preferences in the region, we've got it covered.
  • Customer Service Excellence: Our customer support team is well-versed in the culture and environment, ensuring a personalized shopping experience. We offer comprehensive after-sales support, from installation advice to addressing queries, all tailored to local contexts.
  • Secure Transactions: We understand the importance of trust in online transactions. Our platform ensures secure payment methods, data protection, and reliable logistics partners for swift delivery across Australia.
  • Strategic Warehousing: To enhance our service efficiency and speed, we have established 3PL (Third-Party Logistics) warehouses in Australia. This allows us to keep our products closer to our customers, ensuring faster delivery times and better inventory management.

Why Choose Souped

  • Expertise: With years of experience in the automotive, motorcycle and trucking sectors, we offer products that are not just parts but solutions to enhance your vehicle's performance and aesthetics.
  • Wide Selection: From simple replacement parts to high-end modifications, our inventory is vast and growing, designed to cater to all levels of enthusiasts and professionals.
  • Competitive Pricing: We leverage our global procurement network to offer competitive prices without compromising on quality.

Company Statement of Ownership

Souped is a part of the group Digisect Investments Pty Ltd | Australian Business Number (ABN) 87 624 806 622. You can see more about our business certification here

Souped is a trading name of Digisect Investments Pty Ltd.

We are based in Melbourne, Australia, however, we operate on a global level and service customers the world over, with warehouses of goods not only in Australia, but also the UK and USA, held by our third party logistics providers. Therefore, Australia you can be sure our products are shipped quickly and efficiently to you.